CareerSource Suncoast
As Florida was creating a state-wide campaign to align its employment service agencies, I was asked to be an instrumental part of a large-scale rebranding effort for the regional branches located in Sarasota, Bradenton, and North Port areas. I created identities and logo marks for several of the branches of services within the organization including the Veterans and Youth programs, website, and all the supporting brand assets. I also conducted monthly internal brand training for the Board of Directors and the 100+ employees at multiple centers, and I created a comprehensive communications manual of brand standards. Creatively, my aim was to align a new identity to better reflect who and what CareerSource Suncoast has become and to allow the organization to continue this message for the coming years.
